Project Management advocacy is a crucial role within the Project Team. Unfortunately, with all the other responsibilities on project managers’ plates today, sometimes their opportunities and obligations as advocates are overlooked or minimized. To help Project Manager‘s maximize their advocacy efforts, we’ve put together the 3 things that most often go wrong.
1 – Waiting too long to identify all stakeholder groups. Project teams aren’t always able to tackle planning and execution the way they’d like. Budget cycles and other factors often come into play, leaving PMs trying to balance stakeholder needs with organizational limits that sometimes have little to do with the project itself. But no matter how or when the planning phase takes place, it’s important that advocates focus on identifying all stakeholder groups early in the process so their needs and concerns can be properly considered and addressed.
2 – Lumping stakeholders together. All too often, disparate groups of stakeholders are combined—at least in the eyes of the project management team—and viewed as a single entity. Not only does this have the real potential to undermine the Project Team’s relationships with each stakeholder group, it also raises the specter of overlooking important interests held by the various subsets of affected parties. Stakeholder groups should typically be drawn along narrow lines to ensure that everyone is able to fully participate.
3 – Eschewing the responsibilities of a true advocate. One crucial role embodied by advocates is the ability to give a voice to those who would otherwise go largely unheard. When significant weight is given to those controlling funding and those controlling executive-level approval, it can be all too easy to ignore concerns or issues raised by anyone else. Advocates must remain committed to actively engaging all stakeholder groups and reviewing needs and feedback on a wide and reasonably equitable scale.
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