We’ve already talked about ways your Project Team can use video to build stakeholder support (4 Ways Project Teams Are Using Video), but what if you’re not sure where to start? Below are some common mistakes project teams make when leveraging video, along with ways you can avoid these everyday pitfalls.
1. Creating Videos That Are Too Long
Unless stakeholders specifically request an in-depth project update, it’s best to keep videos concise. Aim for a maximum of three to four minutes to avoid overwhelming viewers. In fact, shorter videos often work better, as they’re easier to fit into packed meeting agendas. Bite-sized content can be more engaging and manageable.
2. Covering Too Many Topics in a Single Video
Trying to cover too much at once can confuse your audience. Rather than cramming multiple topics into one video, focus on one aspect of your project per video. This approach makes it easier for viewers to pick and choose the information they need, keeping them more engaged and informed.
3. Producing Low-Quality Videos
While you don’t need a professional production team, low-quality video can hurt engagement. Avoid using outdated cameras or smartphones with poor resolution. Ensure good lighting, minimize background noise, and use a stable recording setup to produce clear, watchable videos that effectively communicate your message.
4. Releasing Videos Without Editing
Even a well-recorded video can benefit from basic editing. Consider adding captions, background music, or cutting unnecessary footage. Smooth transitions and good pacing will help hold your audience’s attention and ensure your message is delivered clearly.
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