Strategic Planning Case Study




The company targeted aggressive goals for increased sales and profitability. They hired a strategic planning company to identify the tactical projects necessary to achieve these goals. The projects included: developing new marketing channels, enhancing the company’s product line, improving their manufacturing capabilities, and generating additional sales.

The board of directors was prepared to borrow money or reserve retained earnings to complete these projects. However, the board wanted assurance that they would receive a sufficient return on their investment. Unfortunately, the strategic planning company, like many such companies, possessed expertise in strategy development, not in strategy execution.

PMAlliance Solution

The company hired PMAlliance to do the following: (1) Create realistic, detailed project plans to accomplish the strategic projects, (2) implement resource plans to enable simultaneous completion of day-to-day work as well as strategic projects, and (3) provide key stakeholders with dashboard and metrics reporting.

We worked with the company’s strategic teams to develop project plans for each initiative. We also provided dashboard reporting for management’s use in monitoring the status of activities. As a result, stakeholders could obtain both high-level project information and drill-down for detailed information as-needed.

The Board of Directors also received regular feedback to assure them that project teams were making significant headway and that company funds were being invested appropriately.


The company has completed all of its strategic projects and their stock price has increased by over 280%.

Company executives and directors attribute much of this increased share price to the completion of those strategic initiatives. In fact, when the company recently addressed the investment community, it discussed its promising future in terms of the extraordinary success of these initiatives.


PMAlliance, Inc. is a project management consultingproject management training and project office development company. We partner with our clients to provide mission-critical services.

Project Experience

Portfolio Management
Successful portfolio management calls for exceptional data management skills and diligent oversight across multiple efforts.
Demanding, time sensitive, and finely tuned, manufacturing projects require close attention and experienced oversight.
IT Projects
Organizations must be able to successfully execute challenging and highly visible technology projects to maximize revenue.
Power Plants
Power Plants must be able to keep these vital infrastructure assets current, efficient, and economically positive.
High-profile hurdles and expensive risks of failure make these projects critical to manage properly from the very beginning.
Presents complexities at nearly every stage, from allocating resources to controlling schedule variances, or clearing regulatory & safety hurdles.
Ensuring team members are able to move outside the silos of their department or discipline is the key to achieving success.
Product Dev
Design and other early-stage activities must be carefully orchestrated while maintaining visibility on future impacts and resource needs.
Mergers & Acquisitions
Among the riskiest and most strategically important initiatives a company can undertake, and their outcomes can make or break the business.
Finance & Insurance
Technology implementations call for the right level of planning detail and diligent oversight.
An ERP implementation can be among the most disruptive and strategically important initiative an organization can undertake.