Category: Focus Groups

WHAT FOCUS GROUPS CAN’T DO

We’ve talked about when establishing a focus group makes sense (should-you-establish-a-focus-group) and how to make focus groups work for you (making-focus-groups-work-for-you), but it’s also important

Read More »

Making Focus Groups Work for You

If your Project Team uses focus groups to gather information from end users, you’re not alone—these interactive teams have been a popular feedback vehicle for

Read More »